A Convenient Appeal The Image of Urgency in an...

â€Å"Lecture† and â€Å"boring† are two words often synonymous. A lecture will frequently feature a deluge of scientific data, equitable facts, well-supported inferences, unbiased jargon, charts, graphs, and statistics. And a bored audience. While a lecture can pioneer new scientific exploration and present phenomenal achievement, it holds little value if it cannot inspire its audience. In order for a lecture to interest the everyday individual, it needs to provide a clear connection to the everyday world. Firstly, the speaker must deliver his or her data in a discussion format comprehensible to the audience. Then, the speaker must excite the audience with powerful emotional appeals. An effective lecture – now, truly, a presentation – appeals to an†¦show more content†¦Gore’s logical appeal involves the use of vivid graphics to reveal the severity and reality of climate change. He illustrates this appeal to logos further when he asserts, à ¢â‚¬Å"look how far above the natural cycle this [carbon dioxide level] is. . . . But in the next fifty years, it’s going to continue to go up† (An Inconvenient Truth). A makeshift elevator raises Gore higher and higher with the growing graph. Aside from merely stating the facts, he provides the audience with a clear visualization of the exigency of the global warming situation. He appeals to logical data and he appeals to his fascinated audience simultaneously. Lastly, Gore addresses â€Å"the more pressure we’re putting on the earth† (An Inconvenient Truth). An accompanying graph depicts rapid population growth. But perhaps more crucial to the logical appeal is its direct connection and impact to the audience. The audience feels the pressure of the situation. Through appeals to logic, Gore exemplifies the apparent danger and urgency of global warming to his audience. To underscore the imminent calamity of global warming, Gore appeals to his audienceâ€⠄¢s sadness and distress. He wants to reveal the bleakness of a world which becomes increasingly warmer. Emotions often overpower intellect. Gore knows this well. He evokes a sense of sadness in order to convince his audience of the urgency of global warming. The documentary’s opening scenes depict idyllicShow MoreRelatedBrand Building Blocks96400 Words   |  386 Pagespotential confusion of a prestige-oriented shopper, accustomed to seeing Shopper’s Stop advertisements in fine fashion magazines, who one day sees a newspaper advertisement for a Shopper’s Stop discount outlet. The more numerous and diverse a brand s images are, the more difficult it is to coordinate them in support of a strong brand. 4. Complex Brand Strategies And Relationships There was a time, not too long ago, when a brand was a clear, singular entity. 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